To get attention and score in Nielsen, success with any format is having the right music position and the right on-air talent that are relevant for today’s radio. Data shows us that there are four different types of urban formats. To win you must be in the right format depending on many market factors. Your format selection is how you set yourself apart from everyone else. If you currently have low ratings, it might be time to change your format completely or make minor or major adjustments to your current format.
Your odds of winning listeners and ratings are highest depending on the type of the format for Urban Mainstream, Urban AC, Urban Oldies, Rhythmic, Rhythmic AC or Gospel. Data proves that if you have a competitive signal, then get the right balance and percentage of currents, recurrents and power gold, good things can happen. Every market is different, but these basics deliver a more appealing sounding station to your target listeners.
Lyles Media has proof that our format presentations combined with highly targeted listeners create a winning combination and are at the core to win and generate ratings successes. A format where everyone is welcome (Not everyone is welcome, because not everyone is going to participate in the Nielsen’s). We work hard and hold ourselves accountable to facilitate new ways to grow your station: understanding the needs of the local listeners, connecting with dignity, and growing market respect and awareness.
One underestimated component is a strong morning show to set the tone for your station. A great morning show has a positive impact on all of the other dayparts. Getting all of the pieces in harmony with the music strategy, then marketing it properly (on and off-air) is a power formula for success. Lyles Media can help you with your morning show strategy.
In order to grow the programming playbook, you must change based on today’s competition, and not only from radio, but from many other sources. By working together as partners and striving for today’s radio excellence, collectively we can grow and succeed.
A winning station can change your revenue world and we want to partner with those that are performance-driven through the lens of the local focus. Our track record of results with stations we’ve worked with speaks for itself.
If you seek better results, let’s start a conversation. Email us at: hlyles@urbanradio.com or call us: (770) 594.7171. We’d love to hear from you.
We set urban formats up for success to achieve Nielsen excellence.
A programming system supporting your market objective.
“Hold programming accountable, but giving them the tools to succeed.”
Prepare. Present. Practice. Follow up.