THE PROGRAMMING DEVELOPMENT PATH TO RATINGS SUCCESS
Ratings success for any station starts with an entertaining, fun morning show magnet – it’s the engine that drives the rest of the station. A morning show that sets the tone and style of morning drive can say a lot about the stations position. Beware, locals know in any market if you are serious or not.
The Programming Development Path Encompasses:
1) Teaching – Introducing new ideas that fit;
2) Coaching – The approach, behavior and stations attitude; and
3) Encouragement – Growth and understanding of the station objective and overall direction. With any format a market self reflection asking discovery questions is where we start to create a change for ratings success.
Our clients are in the business of getting ratings. Not breaking records, but playing hits the locals want to hear. Listeners in any market are not complex, they get it. Being all things to all locals is a mistake. The job is to do things properly or ask questions if you don’t know. Music risk taking is a death sentence.
Format performance is a high priority along with the overall station components that must fit. If the components don’t fit it could create unnecessary issues. Most PD’s are editors of the sound making sure the station is giving its absolute best on-air sound.
Musically the recipe is simple, play hit music THEY want to hear and stay in your music lane. Music research if available proves how to play the music tested positives, meaning category balance, style and content FIT. Overall blend of the music, not up and down, but a smooth blend. This attention to detail within the entire package helps prevent wobbles within your TSL.
History teaches us that the primary goal for any targeted format is to become “THE” local station that reflects the cities expectations in a positive supportive way, and with class. It’s your appeal, likeness; overall positives and making sure the non-components are in place and fit. Strive to be performance driven through the lens of your locals. Creating a winning format today demands that you can’t just be good- collectively as a team you must strive for perfection and radio excellence 24/7.
PUTTING IT ALL TOGETHER
At Lyles Media, our mission is to help stations develop their programming objective. Our job is to help you to stay focused and understand where your station is on its development path. Together we can partner to, train, coach and encourage station growth.
Let’s start a conversation about your station’s objectives. We will start with a free market review and an assessment of your station’s programming. If you are looking to increase your ratings in Nielsen, please email us at hlyles@urbanradio.com or call at (770) 594-7171.
THE PROGRAMMING DEVELOPMENT PATH TO RATINGS SUCCESS
Ratings success for any station starts with an entertaining, fun morning show magnet – it’s the engine that drives the rest of the station. A morning show that sets the tone and style of morning drive can say a lot about the stations position. Beware, locals know in any market if you are serious or not.
The Programming Development Path Encompasses:
1) Teaching – Introducing new ideas that fit;
2) Coaching – The approach, behavior and stations attitude; and
3) Encouragement – Growth and understanding of the station objective and overall direction. With any format a market self reflection asking discovery questions is where we start to create a change for ratings success.
Our clients are in the business of getting ratings. Not breaking records, but playing hits the locals want to hear. Listeners in any market are not complex, they get it. Being all things to all locals is a mistake. The job is to do things properly or ask questions if you don’t know. Music risk taking is a death sentence.
Format performance is a high priority along with the overall station components that must fit. If the components don’t fit it could create unnecessary issues. Most PD’s are editors of the sound making sure the station is giving its absolute best on-air sound.
Musically the recipe is simple, play hit music THEY want to hear and stay in your music lane. Music research if available proves how to play the music tested positives, meaning category balance, style and content FIT. Overall blend of the music, not up and down, but a smooth blend. This attention to detail within the entire package helps prevent wobbles within your TSL.
History teaches us that the primary goal for any targeted format is to become “THE” local station that reflects the cities expectations in a positive supportive way, and with class. It’s your appeal, likeness; overall positives and making sure the non-components are in place and fit. Strive to be performance driven through the lens of your locals. Creating a winning format today demands that you can’t just be good- collectively as a team you must strive for perfection and radio excellence 24/7.
PUTTING IT ALL TOGETHER
At Lyles Media, our mission is to help stations develop their programming objective. Our job is to help you to stay focused and understand where your station is on its development path. Together we can partner to, train, coach and encourage station growth.
Let’s start a conversation about your station’s objectives. We will start with a free market review and an assessment of your station’s programming. If you are looking to increase your ratings in Nielsen, please email us at hlyles@urbanradio.com or call at (770) 594-7171.