THE RADIO PROGRAMMING MISSION 2023: To inspire and nurture the local human spirit- one person, one song and one neighborhood at a time.
- Know your market — With any format, our listeners must be at the core of everything we do. What is the station known for? Know the stations expectation and make sure all the components fit.
- You can unlock value through connectivity — A culture and format of warmth and belonging where everyone is welcome is key. We’re in the ratings business. Meaning, the music philosophy should be determined by demographic demand and appeal and known popularity.
- Act with programming courage — Challenge the status quo and find NEW ways to grow programming and each other. Strive to embrace change which is a constant in any business. The ability to lead through change allows us to innovate and elevate our radio performance and meet our listener’s evolving needs.
- Be present — Connect 24/7 with dignity and respect, and pay close attention to programming content detail. Relevant content that connects gets attention, not irrelevant content. Be a station that provides consistency every day to create a sense of certainty in an uncertain world.
- Deliver your very best programming — In all we do to hold ourselves accountable for the results, the ones closest to the programming action must make it work and score in Nielsen.
- Know the BASICS, BASICS, BASICS — Nail the BASICS (e.g., hit music, relevant talent, specialty programming, contests and promotions, all social media, station marketing, etc.) every time, then over deliver so the listeners come back and take you seriously. Local listeners know if you are serious or not.
- Work with a sense of programming purpose — A format doesn’t have to fail. A listener is not an accident. The word is singular because you only talk to one person at a time. How do you win the Nielsen game? In short, if you’re warm, positive, represent class and fun, you’ll win listeners in any size market. Have fun! It comes through if you are having fun.
Are you looking for better Nielsen results? Let’s start a conversation about your station objectives. We will start with a free market review and an assessment of your station’s programming. If you want to take advantage of this free station review, and if you are looking to increase your ratings in Nielsen, email us at hlyles@urbanradio.com or call at (770) 594-7171.
At Lyles Media we have One Urban Music Mission, to score in Nielsen:
“How does it work, “Hold station employees accountable, but give them the tools to succeed.”