Market Observation:
- Collect all information and facts about the market and market competitors.
Ask Questions
- Open and honest conversation with all questions on the table that will get you where you want to go.
Listen Actively
- We cannot listen to the market enough. Very important to know and understand the market and formats.
Share Feedback
- Be honest, be specific, timely and fact based about the market, format and station personalities. Take prompt action.
Follow Up
- Reinforce, and review. Support changes that need to be made immediately with all involved on board.
The best people to identify and solve problems are the ones who are closest to the work. Many times radio problems are not seen or heard. They are hidden in the overall orchestration. When you improve and exceed the listeners’ expectations good thing happen.