Problem Solving “Low Radio Ratings”

When you sense that ratings problems are happening, the Lyles Media Group suggests to our clients that they conduct a specific analysis. Format problems are opportunities for improvement, and shouldn’t necessarily be a moment of panic, but rather a moment to troubleshoot for a better Nielsen result.

Solving a ratings problem is all about the listener, because low ratings are a signal that the listeners are not happy. It’s a good time to reevaluate the overall orchestration of your format.

The Format Adjustment Review: 

·         What within the format needs to change?

·         What should be tired that has not been tried?

·         What do we keep?

Through the years, we’ve helped many stations solve their ratings problems by asking detailed questions to get to the root of the problem and follow up with format adjustments- it’s part of radio. From there, we continuously improve the overall “stationality” or image, and position to deliver a product listeners like every day for ratings success and revenue growth.

Low ratings can be avoided when you are open and honest about what’s happening, and not happening. Your new success starts with a conversation and understanding of your vision. We’ll help you tell a better ratings story. It all begins with YOU!

Harry Lyles can reached at: hlyles@urbanradio.com or 770.594.7171

Ratings Issues and Problems Are New Opportunities in 2017

Harry Lyles

Low radio ratings in any size market are often the result of misguided programming. It happens in all formats that do not generate ratings needed for station sales success.

Often, management does not even know or see the issues or problems. They are hidden in the programming work done every day. Consistently low ratings showcase problems that represent where you are right now, and where you could be with either an evolution or a revolution of change. The good news, in 2017 low ratings can create a new opportunity for improvement and success for your station.

The new opportunity starts with a conversation about your vision and meeting your market objective. In the New Year, the Lyles Media Group stands ready to help you increase your ratings and revenue. If it is time to break through the market clutter of today’s competitive radio environment and stick out and score ratings, we are here to help. Say hello @ 7705947171.

Have a Happy and Successful 2017!

 

Capitol Broadcasting Debuts New Morning Sports Show

sportsshop

Buzz Sports Radio will debut “The Sports Shop with Reese & Kmac” on Tuesday, July 5 from 6 to 9 a.m. Listeners have a variety of ways they can listen and watch the program including; 99.3FM/96.5FM/620AM/99.9HD2. The show will also stream (audio/video) at WRALSportsFan.com and with the WRALSportsFan App.  “The Sports Shop” will be the first African-American sports talk morning show in the Raleigh-Durham market.

Dennis Glasgow, Capitol Broadcasting sports radio operations manager and program director says, “We’ve wanted to bring more diversity to our listeners that would reflect the Raleigh-Durham population, and we will do that by bringing a very entertaining and energetic show with ‘The Sports Shop.’”

“The Sports Shop” co-host Erroll Reese said, “We are very excited and humbled to be taking the show to the next level with the move to morning drive. We are very happy to have the confidence of Capitol Broadcasting behind our show.”

The Sports Shop is consulted by Harry Lyles of the Lyles Media Group.

“The Sports Shop” Talks With Harry About Prince

Erroll Reese and KMac of the Raleigh-Durham highly rated Sports Shop talk with their very own radio adviser Harry Lyles about the death of Prince. Click here listen and enjoy some fun talk.

Radio Ink: The State Of Urban Radio 3.7.16

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Harry Lyles answers questions from Radio Ink about the state of Urban Radio. (3.7.16)

Radio Ink "State of Urban Radio"

Tom Taylor Now: Harry Lyles Talks “Classic Hip Hop” 10.29.15

Happy First Birthday to “Boom” (and today’s classic hip-hop format). (10.29.15)

Though consultant Harry Lyles contends that “Classic hip-hop is simply the wrong name for the format,” and he’ll explain why in a moment. It’s been almost exactly a year (October 13, 2014) since Radio One shelved Houston’s “News 92” KROI and replaced it with “Boom 92.” The hype then was that KROI was “the first major-market throwback hip-hop station of its kind in the country.” Southern California’s KDAY/KDEY (both 93.5) had been exploring much of the same playlist for years, but Radio One felt it was formulating the music of the 1990s and 2000s differently.

Radio One CEO Alfred Liggins knew the rapturous reception for the format would die down in each market where they’ve introduced it (Dallas, Philly, etc.). But that the main questions were, #1, would it settle in at a good level and #2, was the new “Boom” an improvement over the format it replaced? Liggins seems happy with Houston, where he’s no longer losing millions on an all-newser that couldn’t find its footing. (“Boom 92” is cheaper to run.) And here are the Nielsen topline age 6+ AQH shares for the Houston Boom – there was a 1.0-share from the previous all-news station. Then a 3.2 in Boom’s first month, when weekly cume exploded from 225,000 to 825,000 in its debut week. The next PPM monthlies after the 3.2 were a 2.9 and a 2.5. How about recently? The last four months have run 2.0-1.7-1.7-1.7. Radio One still likes the strategy of owning the classic hip-hop position for Houston, in between its young-end urban “Box 97.9” KBXX and urban AC “Majic 102” KMJQ. And so far it’s stuck with Boom in other markets. The ripple effect has Cumulus/Westwood doing a more inclusive musical take, based on its roaring first-book-#1 success at Indy-market “93.9 the Beat” WRWM. This NOW Newsletter’s asking some experts about “Boom” and its progeny –

• “This is the new Adult Urban AC,” says consultant Harry Lyles of Lyles Media Group. As you read in the first story, Harry thinks that “Classic hip-hop is simply the wrong name for this format. Our research tells us, and the ratings success or lack of it teaches us, that the real targeted hip-hop fans don’t call it ‘classic hip-hop,’ and don’t like the name. They refer to it as ‘Hip-hop’ or when applicable, ‘Old School Hip-hop.’” Harry also says “using labels like ‘OG’ [for ‘Original Gangsta’] or ‘Boom’ do the format no favors, and can accidentally paint a negative picture.

But when properly programmed, this format can be widely accessible, musically focused, easy to promote, and it can create incredible time-spent-listening.” He says “professionally programmed and marketed Hip-hop and Old School Hip-hop often are great word-of-mouth formats and can deliver powerful and positive listener attention.” But there’s the dimension of talent – “Sadly, many of the existing stations have the wrong type of talent, especially in the morning. It is important that the talent reflects the age and mindset of the target listeners. And as is often the case, the strength of the station, beyond the music, also relies on the morning show – and to be honest, most stations miss the boat.”

And finally, what Harry said up-top – “Based on what we have learned, this is the new adult urban AC, that has more appeal than regular UAC.”

Sales & Programming

Everyone has an important role in the success of a radio station. Programming provides the manufacturing of the product, and the sales department sells the product. This is a vital relationship. All parties must understand exactly what that product is. All aspects of the station’s format should reflect what that image is. That becomes “the plan.”

Inside successful stations the attitude should never be us against them, sales against programming, or programming against sales. The basis of the relationship should be  an easy one-to-one. Working together on the same “plan.” Sure, there will always be some tension, but the question is, are you on the team to protect the station? Or are you in this for personal gain?

Programming has goals just as sales people do, but you can’t let your personal goals effect the “plan” of the station. Having your own plan and vision is OK, but what’s more important, is the station’s plan.

The station “plan” has to have support from sales and programming. As sales people, you are an extension of the plan that is set forth by a creative programming department. To create success, any radio station today must stick to the “plan.” When you stick to the “plan” more money is created for the station. There isn’t a programmer or consultant in the business that wants to kick dollars out of the door. If programming has the right plan, the numbers go up, sales dollars will happen, and management is happy.

A lot of people think radio is show business, and that’s not the case. It’s a business with a “plan” supported by sales, as well as programming. Understanding the “plan” is where employees either make or break the station. Never take something personal when it is turned down by programming. The plan has a line, and that line is protected by the programmer and the consultant. Sales must understand that if you degrade or defame the “plan”, it won’t work.

Sales should not be on the street making promises, and bring things back to the station, and dictating what the client wants. In some cases, you are asking for embarrassment in doing so. Remember, the programming door should always be open to help sales to answer the why and when questions for contest and promotions.

The station has a position, and an image to protect. If everyone in the station doesn’t protect it together, it will fail, and fail fast. Understand who you are, what you are, and where you are going with the station programming “plan.”

Programming can’t let certain contests and promotions that are on-air get in the way of  station’s “plan.” Understanding the station’s programming “plan” when it comes to the demo, lifestyles, and your market is where you win. Create success collectively as a team and the dollars will roll-in, and all is well!

Angie Martinez Leaving Hot 97

aaHarry Lyles, consultant to Hot 97 in Summer of ’93 put Angie Martinez on air after she practiced for weeks. The rest was up to her and she made it happen with New York success.

Click Here For Full Story

Harry on Bio Channel “Ted Williams Story” Part 1

Harry discusses Ted Williams. Part 1.

Harry on Bio Channel “Ted Williams Story” Part 2

Harry dicuses Ted Willams. Part 2.